Gogo

Car craigslist underdog - 2016

This project was huge.

My team and I were taking on the most well-known, and go-to car listing websites of Perú. It took months of planning and preparation before undertaking any design.

One of the many sessions we had while planning Gogo.

We wanted to address the most common issues that the current market had: Bad usability and user experience, getting started, and fake and scam posts.

For increasing usability and improving user experience we identified and focused on the two most common user flows: Creating posts and searching.

Screenshot of Gogo's UI on mobile. — Gogo was fully responsive. No features where cut from the mobile version so you could search, browse, and post from any device.

Streamlined the process of getting a car posted, requiring the least amount of effort and steps to get it done, while guiding the user. Narrowed the steps down to 3.

For searching, we worked on achieving fast loading times while searching and filtering. We also created 4 categories that would apply filters based on different scenarios that we identified would be the most common for people looking to buy a car: Family car, First car, Work car, High end.

A graphic representing family cars. — Each icon represent one of the four categories. Should be easy to guess!

A graphic representing first cars. — Each icon represent one of the four categories. Should be easy to guess!

We kept scanning the site looking for possible fraudulent posts, when found we took them down and let the post's owner know, so they had the chance to rectify the information and re-upload the post if they decided to. This helped make Gogo the most curated and secure site.

Until it was shut down some years after the release, it was one of the most active sites, getting new posts on a daily basis.

An icon depicting a sedan. — These icons represent each kind of car you could filter for. The last one is "Other", when you vehicle didn't fit within the other categories. Each very different but with keeping the visual design in common.

An icon depicting a hatchback. — These icons represent each kind of car you could filter for. The last one is "Other", when you vehicle didn't fit within the other categories. Each very different but with keeping the visual design in common.

Typography

Roboto Medium The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Regular The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Light The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

Color palette

#e1ecf3

#fa7f75

#28b0ff

#456070

#c4dbe7

#f9594c

#1ca1ff

#364b58

#a7c7db

#f93223

#1687d6

#26353f