About

A photo of myself wearing a nice shirt at Chili's

A photo of me wearing a nice shirt at Chili's.

Versatility is the defining trait of my 14-year professional career (and myself). My experience ranges from branding to software engineering, allowing me to develop in multiple stages and roles of a project.

I'm able to fit in any kind of team, at any stage of a project, and at pretty much any role that's related to visuals. In a tech-driven environments, I usually play the role of Product Designer and/or Frontend Engineer.

Product Designer

Proficient in understanding the business and users' needs, then moving on to benchmarking and brainstorming, prototyping and testing, creating high quality designs and development-ready deliverables and specs.

  • Design tools: My primary tool is Figma. I create advanced reusable components, following Atomic Design principles, being able to create, maintain and evolve Design Systems. I'm also very familiar with the Adobe Creative Suit, especially Photoshop and Illustrator.
  • Growth & Marketing: I've also been part of various Marketing teams, learning and adapting to many kinds of CRM and CMS, like Mailchimp, Nutshell, and Constant Contact. Designing and delivering landing pages, mailings, social posts, editorial reports, decks, and videos.

Frontend Engineer

My role is to make sure that design intent is accurately translated into production code. I've been able to play this role in projects within diverse development environments, like Wordpress, Angular, React, Django, and Python.

  • The Stack: The development languages that I deeply know are HTML and CSS (Sass). I also know a little JavaScript.
  • Code refactoring: I'm also very good at structural-level code refactoring due to my deep knowledge of HTML and CSS, being able to decrease lines of code from a codebase, making it lightweight and easier to maintain over time.

AI and me

I use AI on almost a daily basis and I've integrated it into my workflow, but it's not my main interface. I leverage it to augment my capabilities, and for tackling tasks I wouldn't usually be able to complete on my own.

For example, within a Wordpress environment of an already established platform, I would usually need to pair with a backend developer to implement functionality. With AI I am able to tackle an entire user story, from planning to full production implementation.

This site

I built this website myself using a Jinja2 framework that allows me to build reusable components (like in Figma, following Atomic Design principles), which I've also applied in past client projects, allowing me to deliver a final version, or a starting point to more advanced software engineers, depending on the objectives and complexity of the project.

Beyond work

Outside of work you'll find me spending the most amount of time I can with my wife and toddler.

As hobbies, I enjoy collecting and photographing action figures and model kits from my favorite childhood (and adulthood) shows. I like staying up-to-date on design and tech trends, fixing computers and cellphones, debating about Star Wars, praising and hating on Apple, drawing, playing smash, and having sushi rolls or burritos.

Skills

  • Design & Strategy

    Design Systems, Atomic Design, Responsive Design, Information Architecture, Content Taxonomy, User Story Mapping, User Validation, Testing.

  • Development

    HTML5, CSS3, Sass, JavaScript (AI-assisted), and Jinja2 (Python-based component architecture), Git, Cursor.

  • Operations & Collaboration

    Agile/Scrum Methodologies, Product-to-Engineering bridge, Stakeholder Management.

  • Marketing

    Mailing, Socials, Canva, Research Reports (digital, print), Deck Design.

  • Design & Prototyping

    Figma, Figma Make, Adobe, Replit, High-Fidelity Prototyping, Visual Branding.

  • Frameworks

    Familiar with React, Angular, Django, Python, and Wordpress environments, focusing on UI implementation, but also AI-assisted feature implementations.

  • Other specializations

    Web Accessibility (WCAG 2.1), SEO Strategy, AI-Assisted Workflows.

  • Languages

    • English: Advanced. I can speak, write, read, and understand english very well.
    • Spanish: Native speaker.