Gogo

| Car craigslist underdog
  • UX & UI Design
  • Frontend Development
Gogo's site hero.

The goal was to create a platform that fixed all the issues we identified in the market at the time: Ease and speed for posting listings, loading times while searching and filtering, discoverability and reliability.

This project would challenge established and well positioned car listing websites in Perú. It took months of planning and preparation before undertaking any design.

Ease of use and speed

We streamlined the process of getting a car posted by narrowing the steps down to 3, adding contextual guides for every step, and testing the usability of every option.

Performance

We also made the site lightweight to ensure fast loading times while searching and filtering, by minimizing the javascript processes and by keeping the frontend straightforward.

Discoverability

To improve discoverability, we created 4 distinct vehicle categories, which we identified were the most common user types during our user research: Family, First car, Work, and High end.

Quality and reliability

To ensure the quality and reliability of the posts in the site, we had a team that constantly scanned the site looking for fraudulent posts, when found they were taken down and the post's owner was notified, so they had the chance to rectify the information and re-upload. This helped make Gogo the most curated and secure site.

Screenshot of Gogo's UI on mobile. Screenshot of Gogo's UI on mobile. Screenshot of Gogo's UI on mobile.
Gogo was fully responsive. No features where cut from the mobile version so you could search, browse, and post from any device.
One of the many planning sessions we had while developing the project.
A graphic representing family cars. A graphic representing first cars. A graphic representing work cars. A graphic representing elegant cars.
These are the symbols that represented each of our four distinct vehicle categories
An icon depicting a sedan. An icon depicting a hatchback. An icon depicting a station wagon. An icon depicting an SUV. An icon depicting a pickup. An icon depicting a van. An icon depicting a sports car. An icon depicting a rim and that represents 'Other' types of vehicles.
These icons represent each kind of car you could filter for. Each very different but sharing the same visual language and consistency, while complying with the brand guidelines. The last one is "Other", for when you vehicle didn't fit within any of the predefined categories.

Typography

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Color palette