Prolicor

| Liquor distributor
  • Branding
  • Graphic Design
Prolicor's logo.

Led a complete visual identity overhaul for a liquor distributor looking to pivot and capture a new higher-end target demographic.

The redesign established a cohesive system across all touchpoints, encompassing a new logo, responsive website, corporate stationery, promotional calendars, and product catalogues.

To execute the catalog without relying on fragmented asset quality, I coordinated and ran a product photoshoot from scratch, delivering 88 high-fidelity bottle shots to reconcile missing supplier inventory.

2014 calendar.
2014 calendar
Prolicor's cards.
Business cards
A setup I had to come up with for taking picture of missing bottles for the catalogue. One of the bottles we shot.
When you feel like you can't do something just remember this setup I improvised for taking pictures of the missing bottles for the catalogue.
The pictures turned out pretty good!
A page of the catalogue featuring some of the bottles we shot.
2014 product catalogue page featuring some of the bottles we shot.